We help FMCG brands plan and run product sampling, brand activations and experiential campaigns across 90+ cities in India, from choosing the right audience and location to tracking what happens on ground.
Brands we’ve worked with
A few things we have worked on lately. Different brands, different settings, and a lot of learning along the way.
We brought together the festive mood, live entertainment and busy city crowds to give people a reason to step in and experience the brand.
Sampling across Cult, Anytime and 35+ premium gyms, built around an audience already interested in fitness and wellness.
See case study →
Rolled out across metro cities with a young urban audience in mind.
See case study →Good ideas are easy to notice. The hard part is making people stop, try and remember. As an experiential marketing agency, that is the problem we spend most of our time solving.
We build each activation around the place, the people and the moment, then see what actually happened.
It can be as simple as a good product, the right place and an easy reason to join in. We take care of the planning and the details behind it.
Malls, festivals and busy venues already have a rhythm of their own. We fit the activation into that rhythm instead of fighting it.
A sample works better when it shows up where the product already makes sense. That might be a mall, a market, a society or somewhere else your audience naturally spends time.
At a live event, people want to do something, not just look at a logo. We keep the interaction easy, lively and measurable.
A few words from people who have seen the work up close.
“We partnered with Samplrr for RideShare Sampling. Every premium cab rider in South Mumbai received our sample, with a QR-led Buy Now journey to BigBasket.”
“We received 1,200+ verified emails and phone numbers from people who tried the product and gave feedback. It made our retargeting significantly more effective.”
“The pilot through Samplrr’s white-label boxes gave us such specific fragrance feedback that we tweaked the formula before launch.”
“Samplrr identified the exact tech parks and premium gyms in Gurgaon where our ideal customer spends time. Wastage was near zero.”
“For our snack brand launch in Delhi NCR, Samplrr gave us real-time data on who was trying the product. Highly professional and result oriented.”
“They managed our 10-city launch without a hiccup. The real-time dashboard kept our marketing team updated every hour.”
“The detailed consumer insights on demographics and feedback helped us tweak our packaging before the national rollout.”
“Samplrr’s promoters knew our product USP and could answer technical questions. It felt like an extension of our marketing team.”
“Samplrr helped us partner with a leading gym chain for our health bar samples. The synergy significantly lowered our cost per acquisition.”
“Loved the live updates. We didn’t have to wait for a weekly report; we could see campaign progress on our phones.”
“Their tech-enabled monitoring significantly reduced sample wastage compared with our previous agency.”
“Their pilferage management is top notch. Using the BTL app, we could track every sample distributed.”
“We used Samplrr for a goody-bag sampling at a major fashion event. The feedback helped us refine our packaging.”
“Samplrr helped us partner with a leading delivery app to include our samples in orders. The synergy was perfect.”
“With Samplrr’s digital sampling approach, we actually got feedback from customers who tried the product. Worth every penny.”
“Their tech-enabled distribution ensures samples reach the specific target demographic, not random passersby. Best ROI in the industry.”
“They understood the psychology of sampling and suggested high-footfall metro stations for our beverage brand. Conversion rates were impressive.”
“We needed to reach skincare enthusiasts aged 18–30. Samplrr’s segmented user base helped us avoid wasting samples on the wrong demographic.”
“Their on-ground activation ideas and sampling strategies brought our product directly into consumers’ hands. The results were measurable and impactful.”
“We’ve seen users who tried us on Samplrr a year ago become some of our most vocal brand advocates on social media.”
“Samplrr made our product sampling campaign effortless. From planning to execution, everything was well managed.”
“Our supermarket sales increased by 20% after Samplrr’s weekend activation drive. They really know how to convert a taster into a buyer.”
“We saw a visible spike in social mentions during the sampling roadshow. Samplrr knows how to bridge on-ground activation with digital.”
“We partnered with Samplrr for RideShare Sampling. Every premium cab rider in South Mumbai received our sample, with a QR-led Buy Now journey to BigBasket.”
“We received 1,200+ verified emails and phone numbers from people who tried the product and gave feedback. It made our retargeting significantly more effective.”
“The pilot through Samplrr’s white-label boxes gave us such specific fragrance feedback that we tweaked the formula before launch.”
“Samplrr identified the exact tech parks and premium gyms in Gurgaon where our ideal customer spends time. Wastage was near zero.”
“For our snack brand launch in Delhi NCR, Samplrr gave us real-time data on who was trying the product. Highly professional and result oriented.”
“They managed our 10-city launch without a hiccup. The real-time dashboard kept our marketing team updated every hour.”
“The detailed consumer insights on demographics and feedback helped us tweak our packaging before the national rollout.”
“Samplrr’s promoters knew our product USP and could answer technical questions. It felt like an extension of our marketing team.”
“Samplrr helped us partner with a leading gym chain for our health bar samples. The synergy significantly lowered our cost per acquisition.”
“Loved the live updates. We didn’t have to wait for a weekly report; we could see campaign progress on our phones.”
“Their tech-enabled monitoring significantly reduced sample wastage compared with our previous agency.”
“Their pilferage management is top notch. Using the BTL app, we could track every sample distributed.”
“We used Samplrr for a goody-bag sampling at a major fashion event. The feedback helped us refine our packaging.”
“Samplrr helped us partner with a leading delivery app to include our samples in orders. The synergy was perfect.”
“With Samplrr’s digital sampling approach, we actually got feedback from customers who tried the product. Worth every penny.”
“Their tech-enabled distribution ensures samples reach the specific target demographic, not random passersby. Best ROI in the industry.”
“They understood the psychology of sampling and suggested high-footfall metro stations for our beverage brand. Conversion rates were impressive.”
“We needed to reach skincare enthusiasts aged 18–30. Samplrr’s segmented user base helped us avoid wasting samples on the wrong demographic.”
“Their on-ground activation ideas and sampling strategies brought our product directly into consumers’ hands. The results were measurable and impactful.”
“We’ve seen users who tried us on Samplrr a year ago become some of our most vocal brand advocates on social media.”
“Samplrr made our product sampling campaign effortless. From planning to execution, everything was well managed.”
“Our supermarket sales increased by 20% after Samplrr’s weekend activation drive. They really know how to convert a taster into a buyer.”
“We saw a visible spike in social mentions during the sampling roadshow. Samplrr knows how to bridge on-ground activation with digital.”
Across 90+ cities, we use the places people already move through: gyms, campuses, events, offices, societies, travel and quick-commerce, to make product discovery feel less like an ad and more like part of the day.
A natural fit for wellness and fitness brands looking to reach people who already pay attention to what they eat, drink and use.
From festivals and marathons to city events, we create simple interactions that let audiences discover and try the product in a live setting.
Sampling opportunities through Blinkit, Zepto, Swiggy Instamart and BigBasket.
Airports, flights, trains and buses give brands a defined window to reach people while they are travelling.
Campus fests and youth IPs across 90+ cities.
Offices, co-working spaces and residential societies.
A natural fit for wellness and fitness brands looking to reach people who already pay attention to what they eat, drink and use.
From festivals and marathons to city events, we create simple interactions that let audiences discover and try the product in a live setting.
Sampling opportunities through Blinkit, Zepto, Swiggy Instamart and BigBasket.
Airports, flights, trains and buses give brands a defined window to reach people while they are travelling.
Campus fests and youth IPs across 90+ cities.
Offices, co-working spaces and residential societies.
As a sampling agency, we keep the same team close to the work from choosing the audience to seeing what is happening on ground, right through to the finish.
Our Connect, Acquire, Convert approach follows the full journey, from getting attention, to product trial, to the next step the brand wants the consumer to take.
Smart vending and a zero-pilferage system help keep samples controlled through the distribution journey.
A live dashboard gives the team a city-by-city view of campaign progress and delivery.
Our network covers 90+ cities, along with premium venues, festivals and quick-commerce touchpoints.
Targeting can be set by pincode, income and region, with room to adjust the campaign while it is live.
Our FMCG experience spans food, beverages, wellness, beauty, pharma and household categories.
A mix of lessons, observations and the small things that tend to matter once a campaign is live.
Read our blog →You notice different things when you are there in person: where people slow down, what makes them curious, and what they remember afterwards.
These are a few lessons that have come up again and again while doing this work in the real world.
A product can tell you what it does. Trying it lets you decide for yourself. The best samples feel like part of the day, not a sales pitch dropped into it.
Read more →We look at who is actually there, what they are doing and whether the moment gives them a real reason to stop and try.
The handover, the first line from a promoter and even the setup around the sample can change how people respond. Those details matter.
Different cities move differently. A clear plan keeps the basics consistent while leaving room for what each location needs.
The useful part is what people do, say and respond to. Seeing that while the campaign is live gives the team something to act on.
When the product, place and interaction click, people remember the experience, not just the free sample.
Being there lets us spot the small things the numbers miss: what is working, what is awkward and what could be better.
A few practical answers on sampling, locations, tracking, reach and reporting.
Whether you need a sampling run, a brand activation or a full experiential marketing push, we’ll figure out the audience, places and setup with you. Just tell us what you’re launching and who you want to reach.
Talk to our team →